As we’ve covered in the past, social media is an absolute necessity for the modern day real estate agent. While Facebook and Instagram are obvious choices, LinkedIn should not be overlooked! LinkedIn is a great way to connect with potential sellers, and it can be so much more than just a copy of your resume. Follow this guide to give your LinkedIn profile a makeover from the top down.
1. Your Headline
Your headline on LinkedIn will follow you around during all your activity on the network. It’s the 1-3 lines that appear just underneath your name. You only get 120 characters including spaces, so you need to utilize little space to make a big impact. As a real estate agent, your headline should answer the following questions:
Who do you help?
How do you help them?
To answer these questions, think about what questions people usually ask you or what they usually thank you for.
There are two main approaches that you can take when choosing a profile photo for LinkedIn. You can go for the formal head shot; a classic choice that builds credibility by presenting a professional image (Make sure to follow these rules when it comes to head shots), or a more informal shot that shows your personality. This can be an un-staged photo of you by yourself or with a loved one that conveys more of a story. Be careful, however, because this photos still needs to look professional and appropriate!
3. Contact Information
Double, triple, quadruple check that this information is correct and not hidden! Oftentimes, agents forget to update their email address or personal website on LinkedIn, leading to potentially missing out on leads!
4. LinkedIn URL
The goal of your URL should be to make it easier to find you! While using your full name is ideal, there’s a high chance that it will be taken. In this case, it’s alright to add “realtor” or “real-estate-agent.”
The thing that sets LinkedIn apart from other social media networks is the connections! As a real estate agent, you should be making as many connections as possible. The LinkedIn algorithm limits how much information you can see about people who you aren’t at least a 2nd or 3rd degree connection with. The more connections you make, the more potential leads will see your profile!
Your summary should demonstrate the value of connecting with you to the viewer. Here you should expand upon the questions you answered in your headline: Who do you help? How do you help them?
This is your chance to show that you are an industry expert! If you have a blog, share your posts here. Make sure to keep your content up-to-date and relevant to your audience.
Contrary to what you see from a lot of profiles, this is NOT just your resume. Here is where you need to spell out why you’re the best agent around. Are you a top producing agent of your office? Have received any recognition in the community? How long have you been practicing real estate? Have you handled any well-known properties? Sell yourself!