As we’ve covered in the past, social media is an absolute necessity for the modern day real estate agent. While Facebook and Instagram are obvious choices, LinkedIn should not be overlooked! LinkedIn is a great way to connect with potential sellers, and it can be so much more than just a copy of your resume. Follow this guide to give your LinkedIn profile a makeover from the top down. 1. Your Headline Your headline on LinkedIn will follow you around during all your activity

If you're reading this in 2018 and you're in the real estate industry, I'm going to assume you are using Instagram. Not only is it the most popular way to share photos, it can be a powerful tool to promote your business. While professional photos of your listings and cute pictures of your team advertising your open houses are great, a post is only as good as its hashtags. Unless you already have an extremely large (100k+) following on Instagram, the only way your posts will g